What was the focus of the participants of the International Conference "Zubr-2026: From Species Revival to a Territorial Brand"?

As part of the "Zubr-Fest" festival, on September 25–26, the International Scientific and Practical Conference "Zubr-2026: From Species Revival to a Territorial Brand" was held at the National Park "Belovezhskaya Pushcha." It was organized by Brest State A.S.Pushkin University with the support of the national park.

The conference was attended by scientists, cultural scholars, linguists, businesspeople, as well as specialists from other fields from Belarus, Russia, China, Uzbekistan, Kazakhstan, Turkey, and Armenia. The main topics discussed were the conservation and restoration of the bison population, territorial branding, zoological codes in toponymy, coats of arms, literature and AI animation, night tourism, the tourism potential of the region, and others. A discussion platform, "Science. Education. Production. Territorial Branding in the Era of Glocalization," was held with the participation of enterprises from the Brest region. A student workshop also took place. Students from Brest State A.S.Pushkin University, Polessky State University, and Belarusian State University of Foreign Languages presented their proposals for rebranding landmark enterprises of the Brest region. The open joint-stock companies "Belalko," "Beresteysky Pekar," "Brest Meat Processing Plant," and "Kobrin Cheeses" highly appreciated the students' ideas and expressed their readiness to put these ideas into practice.

The conference became a unique platform for uniting the efforts of biologists, ecologists, linguists, cultural scholars, and specialists in branding and tourism. The bison is not only a symbol of Belovezhskaya Pushcha but also a powerful territorial brand that unites science, culture, and the economy.

Anna Igorevna Karoza,
Head of the Department of Urban and Regional Development