Практическое занятие 8.
Управление
доходами в гостиничном бизнесе
Цель
практического занятия:
приобретение навыков анализа управленческого учета.
Задание.
Проанализируйте расчет ADR
(средней цены номера) отеля, исходя из нижеприведенных данных
Gross
Rooms Revenue, ADR & Occupancy |
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Name |
TheLisa's |
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Roomsperday |
160 |
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DoubleOccupancy |
1,7528 |
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Persons |
72524 |
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IncomeMix |
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Season |
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OffSeason |
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Market-Mix |
Season |
OffSeason |
ADR |
Weeks |
Days |
Weeks |
Days |
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Business-Transient |
25% |
30% |
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10 |
70 |
42 |
295 |
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Business-Conference |
30% |
25% |
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Leisure-FITS |
5% |
15% |
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Leisure-Groups |
20% |
20% |
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Leisure-Wholesalers |
20% |
10% |
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100% |
100% |
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Weekdays |
M |
Tu |
W |
Th |
Fr |
S |
Sun |
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Occupancy-Season |
80% |
80% |
80% |
80% |
80% |
85% |
85% |
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SoldRooms |
1280 |
1280 |
1280 |
1280 |
1280 |
1360 |
1360 |
9120 |
Occupancy-OffSeason |
70% |
70% |
70% |
70% |
70% |
70% |
60% |
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SoldRooms |
4704 |
4704 |
4704 |
4704 |
4704 |
4704 |
4032 |
32256 |
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41376 |
TotalAvailableRooms |
58400 |
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TotalSoldRooms |
41376 |
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70,8% |
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Revenues |
M |
Tu |
W |
Th |
Fr |
S |
Su |
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Business-Transient |
488
198,40 |
488
198,40 |
488198,40
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488198,40
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488198,40
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493838,40
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436
987,20 |
3
371 817,60 |
Business-Conference |
355
368,00 |
355368,00
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355368,00
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355368,00
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355368,00
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360
835,20 |
322
564,80 |
2460
240,00 |
Leisure-FITS |
172
082,56 |
172
082,56 |
172082,56
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172
082,56 |
172
082,56 |
172
976,96 |
150
438,08 |
1183
827,84 |
Leisure-Groups |
402
842,88 |
402
842,88 |
402842,88
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402
842,88 |
402
842,88 |
408
228,48 |
362
989,44 |
2785
432,32 |
Leisure-Wholesaler |
161
950,88 |
161
950,88 |
161950,88
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161
950,88 |
161
950,88 |
165
518,08 |
150
535,84 |
1125
808,32 |
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TotalRevenueRooms |
10
927 126 |
9
506 600 |
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ADR |
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NetAverageRoomRate |
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RevPar |
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RevPar-Market |
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MarketPenetration |
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